A baddie exudes unwavering self-confidence and self-assuredness, even if they don't always feel that way. They unapologetically embrace their unique qualities. Their differences make them special.

This isn't limited to how you dress or adorn your physical self; it can also be expressed through art, writing, and communication. Baddies show off who they are because they are proud, and don’t give a fuck about a hater. Baddies are about quality over quantity, and hold themself to a higher standard. So what type of person do you want to be, and how do you show up in the world?

Baddies are self-reliant and assertive individuals who take charge of their lives and decisions. They are not afraid to stand up for themselves and others. They pursue their goals and succeed. They don't follow the masses to fit in; they choose their path and follow that. The journey is rarely easy, but they aren’t discouraged. Baddies don't give up on themselves; instead, are equipped to handle whatever comes their way because they have done the internal and external work to prepare for difficult situations. Can’t keep a Baddie down!

Baddies inspire and uplift others with their strong sense of empowerment. They encourage self-love, body positivity, and confidence in their peers. They understand that life isn't always easy. Therefore, they give grace, respect, and kindness to others as well as themselves. This doesn’t mean they accept mistreatment or abuse, because baddies set boundaries and know when to stop or leave a situation that no longer serves them. They ensure their cup is full before they pour into others. They are intentional with their words and actions. Collectively, they establish a nurturing community where mutual understanding, empowerment, and resilience thrive.